Grupo MWV

Context

Grupo MWV operates in personalized financial planning — redeemable insurance, consortiums, investments — serving more than 1,400 clients and accumulating national and international awards. They needed a digital presence that conveyed that authority while still generating qualified leads.

Visual positioning

Premium tone — dark background, editorial typography, real people in the imagery. Not the generic broker look; closer to a wealth management firm.

Technical decisions

• Next.js with SSG and Core Web Vitals tuning — institutional sites have to load instantly.
• Single, direct CTA — "Let’s Talk" via WhatsApp on every relevant section.
• Embedded social proof — awards, client count, presence in consortium and investments.
• Institutional SEO — semantic structure, complete OG and structured data.